Types of Taxi Cab Advertising

Out-of-home advertising consists of more than advertisements on hoardings, billboards, poles, etc. taxi advertising is one of the most popular forms of advertising. On a daily or frequent basis, people travel from home to office, to market, and for a number of reasons to hang out with friends, parties, and many more occasions.

There are 3 types of taxi cab advertising ways that are famous now. This article has covered all in detail in the following way:

TRUNK ADS

Pedestrians while walking on the road come across cab ads. Riders while commuting come across cab ads, especially trunk ads. These are the ads which pasted or displayed on the trunk of cars. Those designers who are quite savvy at taxi advertising ideas can use other equipment too. Some of them are wipers, brake lights, windshields, and many more. Here you can be as creative as you want to be.

You can create posters and display images of brands’ logos, products, and services’ features. And these can be pasted as per the size of the trunk. It has amazing features that the size of the car’s trunk is optimal for the audience to view with ease. Even the characters, taglines, and content of the cab can be seen from a good distance. Hence, taxi advertising is proving beneficial for businesses in delivering messages.

ROOFTOP ADS

This is an easy way to target potential customers. There has been a rise in the ridesharing companies’ services like Uber. This has opened up an immense opportunity for businesses, brands, and governments too. Cab service advertisement is economical in the sense that it covers a huge number of people at once. Therefore, the cost of taxi advertising per person gets reduced to nominal.

In addition to the poster or ads on plastic banners, LED lights are gaining more popularity. Riders while entering or exiting the cab see the ads on rooftops of cars. Also, passengers and pedestrians get exposed to this content as the vehicle passes by. When car ads get associated with new and creative tech ideas, it brings engagement to the customers. This would generate the interest of the customers to visit or recognize brands. Hence, direct or indirect contribution to the revenue of the company.

ADS INSIDE OF CARS.

Marketers love this technique of taxi advertising. As the riders obviously sit in the back of the vehicle, the tablet attached to the passenger’s seat gets their complete attention. On top of that companies or brands provide attractive offers or options to play music for free or watch movies for free. This lures customer to use technology for once. And that’s the right time for brands to pop up on the screen and advertise their products and services. At the same time, brands can provide offers to visit nearby restaurants, malls, showrooms, or cinemas. There could also be entertainment options like games, movie trailers, news, or more.

Taxis provide services in nearby areas. We can say the target market is more closely related to region. Hence the taxi advertisement ideas should be curated accordingly. For example, in regional language, ads catch recent famous incidents that happened nearby. Therefore it is important to join hands with experts who are well aware of the local taste and preferences of the market. Otherwise, the whole investment in the cab service advertisement could go in vain. There are smart brands that with smart marketing techniques are making the best out of cab ads in the country. This is time tested marketing method. Hence, it gives you assurance of returns if used properly.

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